Privacy Policy

You have a right to know what information we find out and store about you, and how we use it.



We use Google Analytics to analyse how you use our site and find out more about you. This tracking software places a cookie on your hard drive to find out which pages you visit, how long you spend there, and where you arrived from in the first place (for example, via a social media link, or by googling us). Everything is anonymous, so we don’t know who you are or any of your personal information, but can see where in the world our visitors are and things like their age group and gender. You can read Google’s own data security information to find out more.


Like most websites, we use cookies to collect information about how you use our site. Cookies are quite boring: tiny text files stored on your computer by your browser, that remember whether you’ve visited the site before and retain information about your browsing habits (that’s why when you Google something, adverts for it follow you around the internet).

Cookies help us give you a better browsing experience by knowing just a little bit more about how you navigate the site. We use them to track how many people visit and what they do while they’re here. They won’t collect any of your personal data – we have no idea who you are. When you visit one of our advertisers or affiliates, it lets them know that you came from SWW.

To comply with EU legislation, when you first visit the site you’ll be asked to confirm that you’re happy for us to use cookies. You can opt out of cookies if you want to – just head to to find out more about how you can do that. We can’t change your browser settings for you (and if you use more than one browser, you’ll need to do this more than once).


Some of the products featured on this site and in our newsletter use affiliate links. When you click on an affiliate link, we get a little bit of money (and a bit more if you actually buy something). Not all shops are part of these affiliate schemes, and we will only feature products we really rate.

Remember that once you follow an external link and end up somewhere else on the internet, you’re then subject to a whole new privacy and cookies policy, specific to that site. Also bear in mind that when you follow a link to our site from someone else’s site, we might have access to that information, but you’ll still remain anonymous.


When you sign up for our emails we may collect your name and email address. This allows us to process your email registration. We do not collect any sensitive information about you. We use the email provider Mailerlite to send our newsletters. You can read more about how your email address is stored and protected by Mailerlite.

You can unsubscribe from our mailing list at any time by following the link at the bottom of our newsletters. And if you have any questions, you can always email me.

What we do with this information

We use the information you have provided to email you our weekly newsletter. We will not contact you without your consent, and you are free to withdraw consent at any time. To opt out of receiving contact from us, you can use the unsubscribe button at the bottom of every newsletter, email me at


Your data is stored digitally and securely. Archived correspondence (for example, competition entries) is reviewed regularly and destroyed after 90 days, except in cases where that correspondence constitutes subscription consent and/or a business agreement. In those cases, we will safely archive your details until we no longer consider them relevant to our business records. You have the right to ask us to delete any of your correspondence that we hold, by emailing me at


Under Data Protection law, you are entitled to ask us to update your personal details at any time, to ensure they are correct. You can do this by clicking the “Update subscription preferences” link at the bottom of our weekly newsletters, or by emailing us your up-to-date information. You also have the right to see what information we hold about you.


We will not share your email address without your consent. In some cases we may need to share your details with third parties when they are providing prizes, where we are not the responsible for the delivery of the prize, or for certain promotions when it will be made expressly clear that we are doing so. In this case, you will always be given the opportunity to refuse consent. Links to third party offers that are hosted on another website are governed by their own privacy policy.

Privacy Policy Updates

We have the right to update this policy at any time. When we do, we will provide a link to the updated policy in our weekly newsletter and/or announce it on our website. Your continued use of this website following the announcement of updates to the policy in our newsletter or on our site constitutes your acceptance of these changes.